Teri Thompson, marketing and social media strategist, author and adjunct professor at California Lutheran University, talked with host Mark Sylvester to discuss the state of social media, real-time marketing and what it’s like being a professional in the role as a professor in the classroom.
A lot of ground was covered during this informative episode;
- Being an Adjunct Professor as a working professional
- How social media is different with international audiences
- The role of social and Crisis Management
- Free tools to help manage your social strategy
- Why you want to have a We’re Listening policy
- Managing Conversations
- The factors that caused the seismic shift to social as a lead strategy in marketing
- Being truthful with your audience
Teri is a frequent speaker and can be easily found here on LinkedIn